There’s a reason we haven’t seen a commercial for eBay in a while. 18 months ago, the online auction giant shifted the vast majority of its marketing efforts to a coupon budget, and in the process cut its advertising budget in half. One can only assume that in today’s economic struggle, this strategy hasn’t been working for them because this holiday season a new ad campaign has been gracing the airwaves:
eBay is smartly tapping into the consumer psyche this holiday season. The catchy tag line makes the message from the (for lack of a better word) “retailer” clear. After the drama highlighted by the Louis Vuitton and Hermes conterfreiting lawsuits last year, they want to remind you shoppers not to forget that ebay is a viable Christmas shopping option. And with the economy making clear but slow steps toward recovery, my guess is that Americans are more inclined than they were this time last year to consider pricier gift options like designer duds and sporting good so convieniently available on eBay.
Apparently the reaction to the ads has been somewhat mixed, but honestly I don’t get why. I think that both Jim Gaffigan and Kevin Hart are completely hillarious (yet appropriate) in their roles. Let me know if you feel the same or differently.
If you want to check out the rest of the spots, take a look at eBay’s official YouTube page. Enjoy.
tweedle dee tweedle dom 